It all comes down to how the company tried to grow. Where did things go wrong? Why didn’t Blue Apron live up to expectations? “We have a history of losses, and we may be unable to achieve or sustain profitability.” Backed by $135 million in venture funding and a $2 billion valuation, the company was primed to become the ultimate disrupter of the food and grocery industry.įast forward to today, and the company has found itself in a different reality: Once upon a time, Blue Apron flourished as a promising unicorn startup.
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